6 Creative Instagram Post Ideas For Online Business 

Instagram has become a successful social media app for sharing pretty pictures and videos, and businesses can use this platform to build their brand and get online customers. Since Instagram is a visual social network, posting eye-catching content increases Instagram video engagement, reach, and impression. But are you thinking about how to create compelling Instagram videos to improve your business reach and grab new audiences to your Instagram profile? 

#1: Take Followers Behind The Scene

Many people on social media platforms live to see behind the scene videos because it makes the audience feel closer to you and your business. Posting behind the scenes content will make your business look transparent and build trust among your target audience on Instagram. 

You don’t need to put lots of effort into polishing your behind the scene videos. Posting them raw without much effort can draw more customers to your IG profile. Share small videos of product making, packing, or distributing to the marketers to expand your business reach and awareness on the platform. 

#2: Repost User Generated Content

First off, find the content created by your customer reviewing your product or service. Now, reshare on your feed, story, reels, and IGTV to increase the visibility and reach of your posts. This is one of the effortless ways to boost your reach and popularity on the platform. 

Posting user-generated content works well to showcase brand value more effectively. However, reposting UGC will increase your brand awareness and grab a new audience for your Instagram account.   

#3: Ask Questions And Provide Answers

If you are looking for an interesting way to engage your potential audience on Instagram, then you should try posting Q&A videos. Sharing question-and-answer videos will encourage more new audiences to start following  your profile and label your Instagram content for maximum reach. 

Many top businesses on Instagram use questions in the story to interact with their target audience. In addition, you can start a live session and ask a question to your followers and reply to them instantly to build trust and relationships with them. 

#4: Share Video Tutorials

Sharing a tutorial video provides valuable and actionable information to your target audience. According to the research, more than 40% of Instagram users follow business accounts and like to watch educational videos on the platform. 

If you are a business trying to increase your reach on Instagram, sharing a tutorial video about your brand or services is essential. Sharing a tutorial video promotes your brand and makes more audiences purchase your products on Instagram. 

#5: Run A Instagram Contest And Giveaway

Are you looking for ways to increase engagement and generate excitement around your business? Then creating content and giveaways are the perfect way to go. Run creative content and encourage your potential audience to participate in the contest to expand your brand reach among a massive audience. 

To get the best result for your business, offer a prize for the contest and encourage more audiences to participate in them. However, contests and giveaways are an effective way for building a strong online community and generate more sales. 

#6: Cross Promote With Other Brands

Cross-promotions with other brands and marketers will help you build a great relationship with them and attract new audiences to your Instagram profile. In addition, team up with accounts related to your business or industry to explore your brand reach among your target audience. 

Also, cross-promoting with other brands helps you to increase your sales and website traffic. So, partner with the right brand and promote your content or product to increase your business exposure and reach.

Wrapping up

Always try unique, compelling, and eye-catchy videos to grow your followers and build brand recognition. As a business, posting a variety of video content is important to improve your reach and awareness among your potential audience. Additionally, post videos consistently to attract new audiences and convert them into buying customers through engaging content. Use this guide to build a strong content strategy on Instagram and to improve your reach worldwide.