Social media

TikTok Statistics That You Need To Know (2023)

David Davis

TikTok is the fastest-growing social media network globally due to its updated internet streaming and video content.

While it’s difficult to pinpoint precisely what the new subculture centered on TikTok is, one thing is certain: TikTok is a formidable social media platform (per our 2022 TikTok benchmarks study).

In this post, we’ll go over the most crucial TikTok metrics and data to help you modify your company message to the newest trends in TikTok marketing.

1. TikTok’s User Statistics

With daily additions, TikTok has 1 billion monthly active users as of September 2021.

According to estimates, there will be as many as 840 million TikTok users by 2023.

To know which demographics are the most engaged on TikTok, we need to look at some hard data.

User demographics for TikTok, version 1.1: age breakdown

TikTok’s explosive expansion will continue for the foreseeable future as long as its core demographic of consumers remains within the past two decades of human history (Gen Z).

TikTok’s greatest user demographic in the United States is between the ages of 10 and 19, making up 25% of the platform’s total user base, while users aged 20 to 29 make up 22.4%.

Explain why this medium is so well-liked by the millennial generation. Why do so many young people use TikTok? In a word, it’s because the app is attractively designed and allows users to express their creativity freely.

Yet, as more individuals of advanced years begin to utilize TikTok, the average age of users is continually shifting.

TikTok users, broken down by Gender.

TikTok has a nearly equal number of male and female users. TikTok said that, according to its own analysis of its ad viewership in July 2022, 56.2% of its users are female, and 43.8% are male.

There were 16.4% more female teen users on TikTok in the US.

Yet most of the content makers on TikTok are women, making up 53.79 percent of the total.

TikTok users’ habits and routines

The vast majority of TikTok’s users (90%) log in at least once every day, and many of them access the app many times.

Consumers would instead consume material uploaded by others than create content themselves.

2. TikTok Engagement Statistics

We found that the average engagement rate on TikTok was 7.11%, six times greater than Reels, in our comparison of the two platforms.

TikTok’s users are far more engaged than its competitors, actively moulding the algorithm through interactions with shared material.

The average comment rate on TikTok is 0.09%, over twice that of Instagram.

Time spent on TikTok (on average)

TikTok attracts 90 million daily users, 90% of whom spend an average of 52 minutes on the app each day.

Compared to the previous year, 2022 saw a rise in monthly average time spent on the site from 22.8 hours to 28.7 hours.

TechCrunch claims that TikTok has more youthful users than YouTube.

Users’ Activity on TikTok

The average user spends 10.85 minutes each session on TikTok, making it the most engaging social networking app.

According to a recent survey by Influencer Marketing Hub, TikTok user profiles with 100,000+ followers had the most engagement (5.30%), followed by Instagram (1.10%) and Twitter (0.30%).

3. Number of downloads of TikTok

It’s remarkable that in the three years after its 2016 debut, TikTok has amassed a billion downloads as of February 2019 and another half a billion in the subsequent eight months.

Surely there must be more exciting data here:

Three billion people have downloaded TikTok.

A watershed year for TikTok was 2022. With over 3 billion downloads worldwide, the platform has surpassed Facebook and other social networking apps with over 1 billion downloads.

To our knowledge, this is the first such app beyond the Meta world.

In 2021, TikTok surpassed all other apps in downloads.

According to Business of Apps, TikTok had 656 million downloads in 2021, making it the year’s most popular social media app.

With over 60 million downloads in Q2 2022 alone, TikTok was the most popular app in the Apple App Store.

Download data for TikTok, broken down by nation.

TikTok was first a hit in its native China, but in 2019 and 2020, it also became increasingly popular in India.

With 611 million downloads overall, TikTok has seen a substantial increase in popularity in India, with 323 million downloads in 2019 alone.

The TikTok app has reportedly become the most popular download in more than 40 nations and is accessible in more than 150 markets worldwide.

According to Statista, the most popular content categories on TikTok (as measured by hashtag views) attracted almost two billion views as of July 2020.

With 443.3 billion hashtag views, entertainment content was the most popular on the app. Hashtag views for dance-related content were 150,3 billion, placing it second.

Similarly, our Reels vs. TikTok benchmarks analysis for 2022 found that News and Entertainment are the most popular categories, followed by Gaming and Clothing and Accessories.

Depending on your company and your social media strategy, our statistics on popular TikTok interests might help you determine whether your business can succeed on the platform.

Conclusion

TikTok may be a new social media site, but it already has the ability to eclipse even the most popular established platforms. Finally, there is no better way to demonstrate TikTok’s popularity than by presenting some impressive numbers. Take these helpful TikTok statistics into account as you plan your next move in the social media arena, and don’t be afraid to try the app.

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