10 Proven Strategies to Boost Your Instagram Reels Views


Instagram Reels is a relatively new feature on the platform that allows users to create short form and engaging videos set to music or audio. With the rise of TikTok, Instagram Reels has become an important tool for influencers and businesses to reach a wider audience on Instagram and increase engagement. However, with so much content being uploaded every day, it can take time to stand out and get views. In this article, we will discuss 10 proven strategies to boost Instagram Reels views.

1. Understand Your Audience

One of the most important things you can do to increase your Instagram Reels views is to understand your audience. Knowing who your target audience is and what they are will help you create content that resonates with them. To identify your target audience, look at your current followers and analyze their demographics and interests. You can also use Instagram Insights to get more information about your audience.

Once you have identified your target audience, it’s important to understand their preferences. What type of content do they like? What topics are they interested in? What kind of music do they enjoy? You can create content tailored to their interests and preferences by answering these questions.

2. Share Engaging Content

Creating engaging content is key to getting more views on Instagram Reels. Your content needs to be visually appealing, entertaining, and informative. To post engaging content for Instagram Reels, consider using humor, storytelling, or educational content. You can also use text overlays or captions to make your content more engaging.

Engaging content includes tutorials, behind-the-scenes footage, challenges, or funny skits. The key is to make sure your content is relevant and interesting to your target audience.

3. Use Relevant Hashtags

Using hashtags is an effective way to enhance the visibility of your Instagram Reels. Hashtags allow users to discover your content when they search for a specific topic or keyword. To use hashtags effectively, make sure you use appropriate hashtags that are related to your content. You can also use popular hashtags to increase your reach.

Examples of relevant hashtags for Instagram Reels include #tutorial, #behindthescenes, #challenge, or #funny. You can also use popular hashtags like #fyp or #foryoupage to increase your visibility.

4. Post Consistently

Posting consistently is important to keep your audience engaged and increase your visibility on Instagram Reels. To create a posting schedule for Instagram Reels, consider how often you want to post and what time of day is best for your target audience. You can also use Instagram Insights to see when your followers are most active.

Examples of consistent posting include posting once a day or several times a week at the same time each day.

5. Utilize Reels Features

Instagram Reels has several features that can help you increase your views and engagement. These features include adding music, using filters, or adding text overlays. To utilize these features effectively, consider how they can enhance your content and make it more engaging.

Examples of Reels features include:

  • Using the green screen effect.
  • Adding transitions.
  • Using the speed feature to create a slow-motion effect.

6. Collaborate with Influencers

Collaborating with influencers is a great way to increase your visibility on Instagram Reels. Influencers have a large following and can help you reach a wider audience. To find influencers to collaborate with, consider contacting influencers in your niche or industry.

When collaborating with influencers, choose someone who aligns with your brand values and has a similar target audience. Consider doing a giveaway or challenge together to increase reels engagement.

7. Leverage Other Social Platforms

Leveraging other social platforms is another effective way to increase your views on Instagram Reels. By sharing your Reels on other platforms like Facebook or Twitter, you can reach a wider audience and increase your visibility.

To leverage other social platforms effectively, consider how you can repurpose your Reels content for each platform. For example, you can share a shorter version of your Reels on Twitter or create a teaser for your Reels on Facebook.

8. Share Your Reels with Your Email List

Sharing your Instagram Reels with your email list is another effective way to increase your views and engagement. Sharing your Reels with your subscribers can keep them engaged and increase their loyalty to your brand.

To share your Reels with your email list effectively, consider creating a newsletter or email campaign that highlights your latest Reels content. You can also include a call-to-action to encourage subscribers to follow you on Instagram.

9. Run Ads

Running ads is another effective way to increase your visibility on Instagram Reels. You can reach a wider audience and increase engagement with your content by running ads.

To run ads effectively, consider targeting specific demographics or interests that align with your target audience. You can also use Instagram Insights to see which of your Reels content is performing best and use that as a basis for creating ads.

10. Analyze Your Performance

Analyzing your performance is important to understand what is working and what isn’t on Instagram Reels. By analyzing your performance, you can make data-driven decisions about improving your content and increasing engagement.

To analyze your performance effectively, consider using Instagram Insights to track metrics like views, likes, comments, and shares. You can also use third-party tools like Hootsuite or Sprout Social to get more detailed analytics about your performance.


In conclusion, there are 10 proven strategies to boost Instagram Reels views:

  • Understanding your audience
  • Creating engaging content
  • Using relevant hashtags
  • Posting consistently
  • Utilizing Reels features
  • Collaborating with influencers
  • Leveraging other social platforms
  • Sharing your Reels with your email list
  • Running ads
  • Analyzing your performance

By implementing these strategies, you can increase your visibility on Instagram Reels and reach a wider audience.